• Michelle is an experienced project manager, solution-driven marketer, and strategist with more than 15 years of experience in higher education and marketing agencies serving clients in various industries from healthcare to manufacturing. She is a certified Project Management Professional (PMP) and PROSCI Certified Change Practitioner. Michelle is also the author of Stakeholder Engagement Essentials You鈥檝e Always Wanted To Know and co-author of Marketing Management Essentials You鈥檝e Always Wanted To Know. 聽

    During Michelle鈥檚 tenure at 性爱天堂, she held several roles from Assistant Vice President for Strategic Communications and Marketing to Senior Strategist and Project Manager. Michelle鈥檚 team was a Top 3 finalist for the 2018 AMA Higher Education Marketing Team of the Year Award.

    • B.A. History, 性爱天堂
    • Project Management Professional certification, Project Management Institute
    • Search Engine Optimization specialization, University of California, Davis
    • Google Project Management, Google Career Certificates
    • Author - 2023, Vibrant Publishers
    • Co-author - 2023, Vibrant Publishers
    • Conference presentation: 鈥淢eaningful Digital & Mobile Engagement鈥 Texas Marketing Summit, April 2020.
    • Conference presentation: 鈥淕rowing your Giving Day鈥 Association of Fundraising Professionals, March 2019.
    • Podcast: "Lowering the Barriers for Brand Ambassadors" eCity Interactive, March 2017.
    • Invited panelist: 鈥淢arketing strategy鈥 San Antonio Business Journal, December 2016.
    • Podcast: 鈥4 Digital Communication Tips for Presidential Inaugurations鈥 Higher Ed Experts, November 2016.
    • Conference presentation: 鈥淪ocial media: The Saga Continues鈥︹ NACAC Critical Components: Mastering the College Admission Process, May 2015.