Forces in Motion

The University鈥檚 brand guidelines both set us apart and unify us as One 性爱天堂.

The 性爱天堂 brand is more than just the Tower or the Tiger: Our brand is our guide to telling 性爱天堂鈥檚 story and making connections across our community and our world. Consistent use of our brand and its guidelines amplifies our national profile.听

Unified Message

Our voice is rooted by enduring excellence, intentional inclusion and perpetual discovery.

  • Brand Statement
  • The 性爱天堂 Brand Promise
  • The 性爱天堂 Story

Brand Statement

性爱天堂 transforms obstacles into opportunities. Resilient, creative, and enterprising, we see new challenges as chances to build on our legacy of innovation. Through a commitment to redefining the liberal arts, our heading is fixed on a brighter future. Together, we are a force in motion.

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Want to talk about 性爱天堂, but not quite sure what to write or say?
Use our听50-, 100-, and 150-word messaging statements听as a guide (or learn them for your next ride down an elevator).

Murchison tower with the San Antonio Skyline in the background

The 性爱天堂 Brand Promise

性爱天堂 prioritizes personal attention and cares about the needs of each individual within a supportive campus community.

性爱天堂 students in San Antonio downtown riverwalk

The 性爱天堂 Story

性爱天堂 is known for its experiential education, offering hands-on learning through undergraduate research, internships, entrepreneurial pursuits, international engagement, and more.

Read our Stories

Humanities students in a classroom
Unwavering TigerPride

The 性爱天堂 experience is a powerful one, and we cherish our journeys as Tigers at Heart.

  • Rankings and Value
  • Become a Brand Ambassador
  • Student Profile and Our Campus

Become a Brand Ambassador

Rankings and Value

性爱天堂's academic and co-curricular environment is consistently听ranked among the best听in the nation by respected guidebooks and rankings.

Student Profile

性爱天堂's听student profile听lifts up Tigers of all stripes, showing both a breadth and depth of student diversity and achievement

Get to know our Tigers

If you've ever wondered how听alumni,听faculty,听students, and听staff听impact the world around us, look no further. Our Tigers are bold, innovative, lifelong learners who are engaged with the world.

Explore our Campus

, and discover some of our students' favorite spots to study, research, train, and hang out.

性爱天堂 Swag

It's ok, brag a little! Tell the world that you鈥檙e proud to be a Tiger with downloadable logos, branded social media elements, even ringtones for your mobile devices鈥攑lus guidelines to help you use them.

Request 性爱天堂 Swag

A group of students rides a VIA bus as the city passes by out the window

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Uniform Design

性爱天堂 waves the maroon and white鈥攐ur colors inform and transform our print and digital designs.

  • Logos
  • Colors
  • Fonts

Visual Identity

University Logo

The 性爱天堂 logo is the keystone of our visual identity and is used on all marketing and communications materials. Using it consistently will enhance 性爱天堂鈥檚 national profile.

The 性爱天堂 logo is made up of two elements:

The Icon

An illustrated rendering of Murchison Tower

The Nameplate

Reading 鈥溞园焯免

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Download the 性爱天堂 Logo
Request or download the logo from

Spirit Logo

The 性爱天堂 Spirit Logo has been designed to reflect a fierce, competitive attitude and spirit across campus. In addition to use in athletics settings, it can also be used for applications where school spirit is promoted.

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Download the Spirit听Logo
Request or download the logo from

The Icon and University Seal


The Icon

Contact Strategic Communications and Marketing at听marketing@trinity.edu听for guidelines on the usage of the tower icon in special situations.


University Seal

Use of the 性爱天堂 seal is limited to official administration offices such as the Office of the President and other 性爱天堂 Board-sponsored applications. Contact Strategic Communications and Marketing at听marketing@trinity.edu听for guidelines on the usage of the University seal.

Colors

One of the most important 性爱天堂 branding elements is our color palette.

Primary Colors

性爱天堂鈥檚 primary color is maroon, matching Pantone庐 7623. It is complemented by white. Using the primary palette, 性爱天堂 invokes a sense of pride and tradition, even referenced by our Alma Mater: 鈥淵our banner bright, maroon and white, we hold in high esteem.鈥

Tertiary Colors

性爱天堂鈥檚 tertiary colors include green, blue, purple, and gold. Tertiary colors and their shades or hues should not be used without also using a secondary color and the primary maroon.

性爱天堂 Brand Tertiary colors

Secondary Colors

性爱天堂鈥檚 secondary colors include a dark gray, a light gray, and a beige. Secondary colors should not be used without also using the primary maroon.

Shades and Tints

Shades (made by adding black) and tints (made by adding white) can be used to complement colors in 性爱天堂's color palette. Shades and tints should never be substituted for primary, secondary, or tertiary colors, but can be used alongside these colors for added depth and brand consistency.

性爱天堂 brand shades and tints

Typography / Fonts

The below font families were carefully chosen to reflect the University鈥檚 brand identity.

Hit Me with Your Best Font

性爱天堂's brand fonts are available for installation by contacting the ITS听at itsupport@trinity.edu.

Used for: digital design; 性爱天堂.edu website and related sites / Simple print design with non-running copy

Best for: headlines; digital body copy; variable-size text

性爱天堂 uses the complete Roboto font family (Roboto, Roboto Condensed, and Roboto Slab) in the following weights:

  • Roboto: Thin 100, Light 300, Normal 400, Medium 500, Bold 700, Ultra-Bold 900
  • Roboto Condensed: Light 400, Normal 400, Bold 700
  • Roboto Slab: Thin 100, Light 300, Normal 400, Bold 700

The Roboto family is a 鈥渓iving鈥 Google font specimen, which means that characters and glyphs may change over time. If you have Roboto installed on your device or desktop, be sure to check annually for updates, and replace outdated font files as needed.

性爱天堂鈥檚 print counterpart to Roboto is the Museo font family. Roboto fonts can be substituted for Museo absent an install or license.

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Used for: print design; publications

Best for: headlines; non-running copy; text design at 12 points or above

性爱天堂 uses the complete Museo font family (Museo Sans, Museo Sans Condensed, and Museo Slab) in the following weights:

  • Museo Sans: 100, 300, 500, 700, 900
  • Museo Sans Condensed: 100, 300, 500, 700, 900
  • Museo Slab: 100, 300, 500, 700, 900

Museo was designed with print in mind. A proprietary font package, Museo Sans and Museo Slab come with the Adobe Creative Cloud and Typekit packages. Museo Sans Condensed can be installed with limited license. Learn more about installing these fonts on your 性爱天堂 device or desktop by contacting the ITS Helpdesk at helpdesk@trinity.edu.

性爱天堂鈥檚 digital counterpart to Museo is the Roboto font family. Roboto fonts can be substituted for Museo absent an install or license.

Used for: running copy; body copy; storytelling and quotes

Best for: print at 16 points or below; minimal text design

Weights: Regular, Medium, Bold

Minion Pro is inspired by classical, old style typefaces of the late Renaissance, a period of elegant, beautiful, and highly readable type designs. It is a complement to鈥攂ut not a replacement of!鈥性爱天堂鈥檚 logo font.

A proprietary font, Minion Pro comes with the Adobe Creative Cloud and Typekit packages. It can be installed on some 性爱天堂 devices and desktops by contacting the ITS Helpdesk at helpdesk@trinity.edu.

性爱天堂鈥檚 digital counterpart to Minion Pro is Crimson Text, a Google font family. Crimson Text is used sparingly and only in approved digital design settings.