Jeremy Dack '82 sit outside, surrounded by gear, with a rock formation behind him.
Adventure Aficionado
Jeremy Dack '82 shows off the natural beauty of Spain with his outdoor tourism business

Weathered, creased, and worn, Jeremy Dack鈥檚 boots have seen it all. They have crushed gravel beneath their soles, strode over smooth pavement, splashed through mountain streams, and felt the cool powder of freshly fallen snow. In Huesca, Spain, at the base of the Pyrenees Mountains, Dack and his boots traverse the region for Iberian Adventures, his outdoor tourism business. The 鈥渟oft adventure鈥 tours take clients hiking, climbing, and exploring through Spain鈥檚 diverse and dramatic northern landscape.

Co-founded and owned with his business partner Josefina, Iberian Adventures has introduced its customers to a 鈥渘ew side of Spain鈥 since 1997. Clients choose from a select range of itineraries that include hiking and adventure trips, custom or private expeditions, and tours along the famed Camino de Santiago. Dack says the company offers tourists a 鈥渕ore intimate picture鈥 of Spain, particularly those looking to discover its natural beauty.

鈥淔or those who would like to get to know Spain on a deeper level, these trips mix the outdoors with a lot of cultural and historical elements,鈥 Dack says. 鈥淥ur customers receive highly personalized attention that brings them into close contact with Spain鈥檚 people and the land itself.鈥

Dack first discovered Spain through Josefina, whom he met while teaching English in Japan. The pair, now divorced, moved to Josefina鈥檚 native Spain in 1997, creating Iberian Adventures in the winsome mountain village of Arenas de San Pedro. As the business grew, Dack also worked as a translator, a profession that allowed him to explore the local Sierra de Gredos Mountains and bolster his hiking and climbing abilities. He also continued to practice aikido, a defensive, nonviolent form of martial arts that he learned in Japan.

A self-described 鈥渙utdoor and adventure lover,鈥 Dack still gets a thrill planning new or custom trips. He takes great pride in knowing that every trail, every restaurant, every hostel, and every church that customers visit has already been screened and approved by him or someone on the staff. Dack鈥檚 favorite trip to lead is hiking into the national parks along the Pyrenees; a close second is the Camino Primitivo de Santiago. Unlike the more popular Camino Frances, the Primitivo route is less traveled, is the oldest route, and wanders through what Dack describes as 鈥渙utstandingly beautiful terrain.鈥 Iberian Adventures was one of the first tourism businesses to aid pilgrims as they made their journey along the Way of St. James.

The motto for Iberian Adventures states, 鈥淪pain is our home and the outdoors is our passion.鈥 It is a maxim Dack says evolved naturally and sums up how he feels about his adopted country. A British citizen, Dack has been an expat his entire life. He was born in Venezuela and moved to Singapore, the United Kingdom, and the Philippines before settling in Houston for high school. A desire to attend a small, liberal arts college led him to 性爱天堂 where he majored in business administration. In addition to playing intramural sports and enjoying a hodgepodge Frisbee golf course through campus, Dack was a founding member of social fraternity Omega Phi. Dack also made frequent use of Texas鈥 natural beauty, camping at Pedernales Falls, Enchanted Rock, and Big Bend National Park.

鈥淎t 性爱天堂, I had the opportunity to interact with a wide range of people and backgrounds,鈥 Dack says. 鈥淣owadays, the business I am in requires me to be quite social and to interact with a client base that comes from all around the world.鈥

Whether they journey from Japan, the U.S., or Australia, Dack hopes to provide his customers with a sense of the Spain he experiences on a daily basis. He has found, even after two decades in Spain, that doing business can be somewhat difficult in a country that works to live and not vice versa. Yet, despite having to navigate around constantly changing business hours, Dack says he appreciates the Spanish priority on family and the sense of community, even in a city of 53,000 like Huesca. By hand-selecting restaurants and hotels, as well as guides, Dack offers customers an authentic slice of Spanish life. It is fitting, then, that more than 60 percent of Dack鈥檚 tours are requested custom trips, a testament to the attention to detail put into each itinerary.

As Iberian Adventures approaches 20 years, Dack cannot imagine living anywhere but Spain. For someone who has lived all over the globe, this outdoor enthusiast says he has likely made his last move, a decision that brings him peace.

鈥淪pain is my home now,鈥 Dack says. 鈥淪ometimes you get tired of being a foreigner, but that is my lot in life.鈥

Carlos Anchondo '14 is an oil and gas reporter for E&E News, based in Washington D.C.聽A communication and international studies major at 性爱天堂, he received his master's degree in journalism聽at the University of Texas at Austin.

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