Overview
Effective marketing is the keystone of business. ÐÔ°®ÌìÌÃ’s marketing major is designed to set students up to succeed through an AACSB-accredited interdisciplinary program blending liberal arts courses and professional, project-based experiential learning.
Fast Facts
- Among the elite 7% of business schools accredited by The Association to Advance Collegiate Schools of Business ()
- Emphasis on collaborative projects with real-world businesses
- Partnerships with San Antonio Rodeo and other major local organizations
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What You'll Study
Analyze marketplace strategy, direct decision making, and boost brand storytelling
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Program Curriculum
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Refer to the Courses of Study Bulletin for full program requirements.Ìý
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Search for Classes
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Use in TigerPAWS for the most current class offering information.
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Courses of Study Bulletin
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Candidates for a baccalaureate degree must fulfill the requirements for a major as listed in the courses of study bulletin. The courses of study bulletin is the official source of information regarding degree requirements, academic policies, and academic majors and minors at ÐÔ°®ÌìÌÃ.
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Pathways Curriculum
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Students must complete the Pathways Curriculum in order to receive a baccalaureate degree.ÌýThe Pathways Curriculum has six curricular requirements, and three optional elements that provide the foundation in the liberal arts and sciences for all the bachelor’s degrees awarded by ÐÔ°®ÌìÌÃ. Through these requirements, students acquire the necessary skills and disciplinary perspectives to navigate complex questions at ÐÔ°®ÌìÌà and in their post-graduate lives.
Marketing Research
Study how organizations plan for and execute studies to collect market data in order to make informed marketing decisions.
Integrated Marketing Communications
Examine how various advertising and promotional tools can create brand contacts that are relevant and consistent over time.
Marketing Consultancy
Apply learning from previous marketing courses to real-world problems faced by business clients from San Antonio.
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View all courses
For more information and a description of each class please visit the COSB website.
Communication (B.A.)
Communication (Minor)
English (Minor)
English (B.A.)
Entrepreneurship (Minor)
Spanish (Minor)
Spanish (B.A.)
Sport Management (Minor)
Faculty
Leaving a lasting mark
ÐÔ°®ÌìÌÃ’s marketing faculty bring the best of both worlds to the classroom: academic excellence and real-world business expertise in the private, public, and nonprofit sectors.
Student Opportunities
Make yourself marketable through exceptional experiential learning opportunities
Scholarship opportunities include the D. Harold Byrd Scholarship for Academic Excellence and the Phyllis Rosberg Award for Excellence in Marketing.
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Students can conduct and present summer research with faculty members.
Along with numerous options for studying abroad, the Michael NeidorffÌýSchool of Business encourages students to take advantage of other international...
Experiential learning is a hallmark of the Marketing program and majors have multiple opportunities to work with clients from industry and the non...
Marketing students can join and lead student-led organizations such as the American Marketing Association’s ÐÔ°®ÌìÌà Chapter and business fraternities...
When You Graduate
Landing a dream job in marketing
The marketing major boosts analytical thinking skills, professional project experience, and in-depth marketing knowledge they need to jump start successful careers and thrive in today’s business world.
Careers
A liberal arts education combined with practical work experience make ÐÔ°®ÌìÌÃ’s marketing majors an invaluable resource for businesses and highly competitive candidates for business graduate programs.
Graduate Schools or Programs:
- Baylor University
- Columbia University
- Duke University
- IE Business School (Madrid)
- Integrated Marketing Communications
- Marketing and Data Analytics
- Marketing Research
- MBA
- Michigan State University
- Northwestern University
- NYU
Career Areas:
- Account Executive
- Advertising and Branding
- Brand Communication Specialist
- Brand Management
- Business Development
- Consultancy
- Digital Engagement and Integration
- Non-profit Organizations
- Public Relations
- Social Media Content Strategist
- Strategy
Notable Companies who have Hired ÐÔ°®ÌìÌà Graduates:
- Apple Music
- Argo Group
- The Doseum
- Capgemini
- Chobani
- Girl Scouts of America
- IBM
- Nielsen
- Marketing Arm
- McNay Museum
- Nike
- Ralph Lauren
- Richards Group
- San Antonio Spurs
- SC Johnson
- Supergoop!
- Whataburger
Take the next step
Have more questions or want more information? Learn more about becoming a Tiger, and how you can accelerate what’s next for your education.